3 Video Marketing Tips that Give Results

One of the biggest advantages with video marketing is that you get higher preference by the search engines. It is mind boggling, but the search engines give preferential treatment to videos over text. As a successful video internet marketer, you must benefit from this fact and give the search engines a lot of fresh videos that will put you in the top rankings. You can do this by adding keywords in many different areas of your videos. Starting with your title, you have to put your main keyword in your title since this is the major way that search engines see and rank different websites.

You also have to add your keyword to your video's transcript text because this is also a place that the search engine spiders like to crawl. You improve your chances of being ranking when you produce videos that the search engine spiders know how and what to crawl. There are many different ways you can boost your search engine positions, but when it comes to videos, you have to focus on the text surrounding it, since the spiders won't be able to read the content of your video. Don't over the search engines when you are making your videos because a great deal of your traffic will be as a result of them.

Making the video isn't the only thing that you must do to ensure perfection; you must also edit it as well. This will help you make many positive changes like adding links, call to action and cutting down on the length of the video. If you make about two or three edits on your video, it should make it even more professional. A wonderful method for doing this involves producing your video first and then letting it sit for a few hours. Go back to your video over the next few days and you will pick up a few things that need corrections. This is just an important step to maintain the quality and to make sure the call to action is in the right place. The final aspect of creating your video will greatly add to your video's success so don't forget the make video corrections.

In addition to the title, what sticks out at most browsers when they are looking for online videos?

Yes, the thumbnail gets their attention. Yep, that's correct; the type of thumbnail that you put in your video can make or break your video's reception. This is because many people click through videos when they find the thumbnail picture interesting. But this shouldn't be your cue to add a deceptive thumbnail to your video. Your goal is to provide a thumbnail that matches your message and pique their curiosity. Video marketing has provided many marketers with a lot of prosperity and it will do the same for you if you use it on a regular basis. Source: google keyword tool